EMPLOYEE MOTIVATION

Motivation is a concept that is used when describing the forces that work against or within the individual to initiate and direct behavior. This concept is used to explain the differences in the intensity of behavior, that behavior is more excited about hasi from a stronger motivation and to show the direction of behavior.

Theory of motivation and research findings that attempt to explain the relationship of behavior and the results can be grouped into two categories, namely the theory of needs (content theories) and the theory of processes (process theories).



One important key to motivating employees is to avoid actions that kill the motivation of employees. This means that, to motivate employees is not enough just to encourage employees to behave motivatif, but also to keep yourself, as a manager, for not doing something that can discourage employees.

To keep employees motivated, do not embarrass the employee in front of others, did not utter a word full of insults, for the sake of achieving success together, to be fair, pay attention, to delegate authority well, providing a firm decision soon, but wise, to give trust and multiply empathetically communicate with employees. by Bambang Sudaryatno

ANALYSIS OF INFLUENCE OF CORE QUALITY, QUALITY relational, Perceived VALUE, CUSTOMER SATISFACTION, SERVICE SWITCHING AND VOICE OF THE CUSTOMER LOYALTY

This research investigated the relationship among six elements - core quality, relational quality, perceived value, customer satisfaction, switching and voice services to customer loyalty at LBC Purwokerto. The result and analyze data used SEM (Structural Equation Modeling) revealed that core quality and relational quality were important drivers of perceived value with relational quality was important drivers than core quality. Perceived value gave the most contribution to customer satisfaction while customer satisfaction gave great contribution to customer loyalty. Service switching reveled as a variable that significantly influenced customer satisfaction to service switching and voice significantly influenced to customer loyalty.

Testing Mc Dougall and Levesque (2000) conducted research proving that customer satisfaction is influenced by the quality of the core (core quality), quality of relationships (relational quality) and perceived value (2001), these results indicate that the observed variables for core variables and relational quality quality turns out to be the dominant factor affecting the perceived value. While the variables of this study showed that the observed variables to perceived value provide the greatest contribution to the formation of customer satisfaction, while customer satisfaction is the dominant contribution to the formation of customer loyalty.